THE REASON

The reason for the events that are all a part of PROJECT: Education Outreach™ Chicago is to bring an entirely new experience to not just the students at the schools, but he general public as well. From the business perspective, every single person on the street has some level of influence in the buying of products; some more than others. The first and primary purpose is use OUR own education to help educate others.

We start with kids, by educating them and equipping them with great, new products, a ripple effect is put into motion. As an example, a child plays a game at one of our events and takes it home with him or her. Mom and Dad see it, friends of the child see it, word begin to spread about this new game. At the same time, the child is learning from this game through interactive Play and is gaining a substantial stimulation to essential developmental skills.

The child's parents see the improvement with their child in group interaction, self-confidence, knowledge base, and more. The parents now share this with their closest friends, (generally Mom2Mom Networking). In our own clinical studies with a a variety of educational games and products, we found that for every Mom who is impressed with a toy or a game, she will share this with a minimum of 5 of her closest friends, take it further to a Mommy blog, where the reach from her comments about the product grow exponentially.

ANOTHER PERSPECTIVE

Another perspective to consider is the power of our hosting "Spontaneous Hands-on Product Evaluations". This is yet another way to create a "ripple effect". Consumers are educated on multiple levels by one of these events. Potential buyers are given an opportunity to get a hands-on experience with new games, toys, and consumer electronics, and more.

After having an opportunity to play a game for instance. They may play for an hour or more with that game at our event in a place they never expected to see the product available.

Never fail, the participants in our events try to buy the products from us right on the spot. At that point we "take it away from them". They have had a taste of what it's like to play that game or other product and want more of it...NOW! This creates a drive and momentum to influence them to go to the nearest place available to buy that game they got so hooked on.

LIKE AN ADDICTION

An even better example is with a baby sling carrier we recently inducted into our product guide. All it took was our giving a woman the sling to keep. That same day she was already on the phone telling all her friends about the "fashionable new baby sling" and later that same day went to see a large group of other mothers with newborns, still wearing the sling even when the baby wasn't in it!

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Why would the Mom be motivated to do this? The admiration and compliments from all of the other Moms inquiring where she got it and where can THEY get one! In a sense, this is similar to viral marketing approaches.

PROJECT: Education Outreach™ Chicago takes these perspectives of business and applies them strongly in a city. In this case, Chicago, just a few days before the CHITAG show at the Navy Pier where some of the product we will be sharing with the schools and the public will be available to the public for purchase.

A MULTI-PERSPECTIVE LOOK AT EDUCATION

PROJECT: Education Outreach™ Chicago was designed to bring people together for an experience of social and business interaction/education like never seen before. At the schools where the games and other products are donated, students learn from the educational games. In some schools across the country, the games and other products we donated, are now evaluated by the students as part of their curriculum! In other schools, the products are used in after-school programs.

The spontaneous setup of tables and products unexpectedly all around Chicago provided another stimulation to buyers interests and education. They learn of products that may never have a chance to be picked up by the big store chains and discover how so many of them eclipse the quality of many of the products you see in those same chain stores.

THE ATMOSPHERE

Unlike most other "four wall" events/meetings, PROJECT: Education Outreach™ Chicago will be making made its mark in history in Chicago.  Just imagine your company having been a part of this experience. Whether as a sponsor or a participant at one of our events!

Opportunity is now past for your company to take part in this event as a sponsor, however, we will be providing details and application form for PROJECT: Education Outreach™ New York - February 2010 soon.

PROJECT: Education Outreach™ New York will have more to offer with a "VIP Special Event" planned which will be formalized before this month ends.