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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020110721-521
Induction Date:   July 21, 2011
Certificate License Status:   Active
Product:   baby's first stroller book
MSRP:   $15.99 USD
Company URL:  http://www.babyofmind.com
Rating: 

baby's first stroller book

by:  Rev. James G.W. Fisher - Editor / Product Evaluation Specialist
     
Evaluation Report Summary (ERS) Date:  07/21/2011

baby's first stroller book provides a delightful accessory for infants, opening and closing it in a variety of ways to make countless designs and image pairings.

[ Please refer to A-2-Z Company Index for contact information.]

Participating in our eco-Recognition™ Project to encourage greenBusiness™




Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Books - Infant Skill Development 2011 Consumer 0-6months Female/Male


Evaluation Report Summary (ERS) - Index



Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.


Cost Benefit Durability Familiarization & Recognition Marketability Response Level Visual Appeal
5 5 5 5 5 4.5

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.



Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.
                     





image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 

 



Safety Guidelines Symbol ImageSafety / Quality Classifications
 
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious



CPSIATÜVEU
Independent Lab Tested  Independent Lab Name 
  
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
  
BPASafeSoluble Heavy MetalsMechanical/Physical
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)



UPC Code / ISBN#Manufacturer SKUAge Grading
978-0-9845067-1-2 Appropriate



Manufactured InSafety Hazard/Warnings
China

 

About Our New Inductee

Before you buy a product, it's generally common practice to be familiar with what it does, the branding, and other details. We feel that the same rule applies to our "New Inductees" we announce each week, so this section is titled "About Our New Inductee." The information in this section will provide you with a quick yet accurate glance of what the product or service is all about.


Image of the baby's first stroller book. Does visual stimulation influence the development of an infant newborn to 6 months of age? In actuality, the visual stimulation begins in the prenatal state. baby's first stroller book can pick up the reins from the first day an infant is born.

baby's first stroller book has 10 individualizing, distinct color images in an accordion style soft book paper based medium. It is designed to stimulate and influence accelerated development of an infant's critical skill development.
Looks can be so deceiving as baby's first stroller book has proven; simple yet so powerful. There are a vast amount of important details that define its full value. Each individual image in baby's first stroller book has specific details of color and shape combination that may be similar at first glance yet in actuality are completely different.

Although a baby in a sense sees things in gray scale tones or even fuzzy, each detail, shade of color, and even sense of depth in the images are picked up by an infant. With the assistance of credentialed pediatric psychoneurolgists and a pediatric opthomology surgeon, continuing studies are being conducted using baby's first stroller book to create a case study regarding infant skill development using the book.

Based upon research conducted to date, these doctors have expressed strong and firm opinion that "The baby's first stroller book has exceptionally strong influence/stimulation pertaining to visual skill development with infants in the 1 - 6 month old postnatal group we are using in our studies."

A Human Recording Device

An infant's mind is like that of an audio and video recording device able to work concurrently, (or for separate tasks), in which the infant's body is interpreting the information being received in their experience. Each and every color and shape in baby's first stroller book in addition to everything around them is constantly being recorded by an infant's brain.

For some, a shape is more dominant in recognition where for others it may be a color or group of colors overall. No matter what, each and every image and even the book itself is serving as a catalyst to accelerate critical skill development, not just retinal and associated eye development...and this is just the start!

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Additional Details & Perspectives

While it's great for some people who just want a cursory glance at what a New Inductee is all about, there are many others who have a greater appetite for more information. This section is titled "Additional Details & Perspectives". and will provide you with additional details an perspectives associated with the product or service being featured here.

An image of one the baby's first stroller book stimulating images. Fact: "Did you know that the images in 'baby's first stroller book' contribute substantially to infant alertness, spatial orientation, attention to object features & details, and endogenous attention development?"

baby's first stroller book is a perfect solution to provide an infant a seemingly endless variety of stimulation. It play a vital part in skill development gained from infant playtime, learning, and just even rest.
In US society it is a common practice for a mother to be heavily influenced by TV, Newspaper, Online, and other media in buying decisions for their infants. After all, a mother has a limited amount of time to attend to the care and love for their infant, let alone even think. Then add clean house AND prepare dinner for the hubby and a gazilion other tasks.

Rather than be plagued with questioning which of the vast number of products to have to select from, baby's first stroller book serves as a perfect solution. It provides an infant a seemingly endless variety stimulation for critical skill development gained from infant playtime and learning. For an infant, their world is nothing but new experiences to be investigated.


baby's first stroller book - The Missing Link

The usual daily collection of learning experiences for an infant consists primarily of the following;
  • Identifying and recognizing the smell of their mother and her milk. (unless a mother prefers not to breast feed)
  • Distinguishing the ever-changing world of shapes, smells, and sounds, classifying the experiences and filing them for future recall.
  • Seeing and experiencing the toys and other devices that their mother thinks are the best or cutest thing for their child.
  • Oh, and of course learning that they have functional bowels and the discomfort that come out of nowhere from them.
This essentially defines an infant's daily life and baby's first stroller book is the missing link in that daily experience. It is 100% ChildSafe™. and an ingenious combination of color, shape, and convenience for a mother, all in one product. The intelligently and purposeful designed images with high-contrast patterns in baby's first stroller book stimulate various areas of the brain forming essential neurological connections for visual and other crtical skill development.

Another important fact to be taken into consideration is that literally every mother uses a baby carriage/stroller. baby's first stroller book is the perfect companion for a stroller. Every moment that passes is yet another stage of an infant's skill development, especially in the 6 months postnatal stage of development. baby's first stroller book is designed as a tool to literally grow with the infant in this period and well afterwards as you will soon see in the excerpts from our independent evaluation professionals.
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Independent Evaluator Reports

In this section we have called upon the assistance of top industry professionals to evaluate the product in this evaluation summary. These scholars form their own opinions from extensive analysis and produce detailed, in-depth reports connected with their own personal study and evaluation of the products submitted for independent evaluation.

The information to follow is comprised of excerpts from the independent evaluator reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product.

PRODUCT | ONLINE SERVICE
baby's first stroller book
TARGET AGE GROUP: Newborn to 6 months
DURABILITY: Designed for long term use
RESPONSE LEVEL: Strong
Overall Rating Average: 4.5 Star Rating Image

Independent evaluators are a vital part of our product and service evaluation process. Having the most elite of professionals from across the globe assist us in our evaluation process. Being independent of our publication and providing their time at no charge, enables us to ensure the production of a well rounded and accurate evaluation of all products and services submitted.

These scholars form their own opinions from extensive analysis of all products and services submitted and produce detailed and in-depth reports which are an integral part of our entire evaluation process.

The information to follow is comprised of primary feature details and excerpts from their reports that have been paraphrased, posted verbatim, or a combination of both in order to encapsulate an accurate presentation of the primary details conveyed in each report. This approach provides a completely independent perspective in the evaluation each product or service.


This Week's Independent Evaluators...


Doctor of Pediatric Opthamology, M.D. O.D. Ed. D
Director of Clinical Pediatric Ophthalmology


"At this point of my assessment in this clinical study, there is a well-defined difference in response levels and skill development between the "Group A" infants with the 'baby's first stroller book' and "Group B" infants which do not have the book. With the infants in "Group A", the 'baby's first stroller book' was introduced with the analysis procedure being duplicated with each mother and her infant exact as possible to ensure consistency in the study.

Mothers were given the list of words and phrases to be spoken to the infants with no deviation allowed during each session. It was taken into consideration that a small variance was inevitable with each mother due to each one having unique behavioral characteristics, yet  the variance was limited and remained within allowable margins in the study.

"Group B" infants were introduced to toys and other stimuli with which they are already familiar to create a sense of their home environment. This group's mothers were instructed to carry on as though they were at home with no direct influencing factors, that might invalidate the purpose of the study, including use of the book which 'Group A infants' had."


"After reviewing the videotapes of the ongoing clinical study to this point in time, I established that 'Group A' is demonstrating a significant increase in response levels to not only the book itself, but all other natural stimuli. New toys or other objects were introduced to the infants from which they have had no prior experience. 

Familiarization and recognition by impulsive need to use memory recall for association
with the new objects was immediate for the infants in 'Group A' where the 'baby's first stroller book' was introduced.  With 'Group B', where the 'baby's first stroller book' was not introduced, the infants showed a minimal level of any significant response above the average expected.

In a comparative review of the actions, responses, emotions and development levels between the two groups of infants there is strong evidence of the 'Group A' infants having a significant difference globally. This was clearly demonstrated with use of the fine motor skills for many of this group's infants, and even more so with the visual response during each experience with the 'baby's first stroller book' with their mother."

Neuroscientist / Doctor of Behavioral Study, Ph.D.
Professor / Special Needs Treatment Coordinator

"baby's first stroller book represents a brilliant formation of visually subjective individual images that are specific in nature to stimulate an infant on both the emotional level as well as skill development. Each image provides a medium to fill the void of a questing mind while having its own intended influence in an infant's development.

"An important feature of the baby's first stroller book is how the images are presented in a different manner than many other books of similar nature have chosen to follow. There is no real series of progression with the images. Each one is individualized and set apart from the rest. With undeniable fact of each infant having different personality types in addition to level of ocular development, one image may stimulate the interest of one infant yet not for another.

At the same time, a much wider range of stimulation creates further acceleration of skill development on a per activity Image representing the per activity and demand bais/ratio. demand basis. Having a non-progressive experience with the images encourages a stronger level of effort associated with object/shape association and recognition. As a result, acceleration of critical skill development becomes a natural default result from the experience with the 'baby's first stroller book'."


* PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate product or service evaluation summary. All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member or division of Epiphany Communications itself.

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Consumer Hands-On Evaluation

Nothing is more powerful than hands-on experience by a consumer with a product when it is under evaluation. Based upon that fact we put a number of products we currently are slated to evaluate at the mercy of consumers in a hands-on evaluation where anything goes. The information to follow will explore the responses from the participants in our spontaneous hands-on consumer evaluation of the products available for their review.

An image of a page from the Baby's First Stroller Book.
Both baby's first stroller book and its companion book Eye Games for Baby were literally a phenomenon in our consumer hands on evaluation events we held in Brighton, Ma. and Los Angeles, Ca.

With the assistance of several mothers, some with infants of their own, we were able to hold our event in Brighton flawlessly.  Los Angeles was a bit more of a challenge due to a number of challenges, yet it still was a success with plenty of excited Moms.

The two events proved to be a learning experience, even for our staff. Although this evaluation report summary, ERS, is focused on baby's first stroller book, both books we had in the evaluation from Baby of Mind had their own well special group of followers. As a part of our evaluation process for the book, we had one of the "Endangered Species" strollers from Baby Planet that we use periodically for our in house testing and consumer evaluation. baby's first stroller book to literally have a symbiotic relationship with the stroller in this phase of our evaluation.

What proved to be of most unusual interest was how every mother placed their infants in the stroller and gave their infant the baby's first stroller book as they sat next to their infant. Each mother talked with their infant while their infant was slapping their hands on the book, feeling the edges, or were totally captivated by the images as their mother turned them. The responses varied due to the age of the infants.

[ The activity of the mothers was not by request or suggestion from our staff in any manner! ]

Following each mother/infant experience with the baby's first stroller book, we queried them why they chose to place their infants in the stroller. The reply we heard most often was, "I guess I thought I was supposed to." That of course triggered a second query from our staff as to what made them think they were 'supposed to'. This is where the power in that title, 'baby's first stroller book' really made its mark. The majority of the mothers, if not all replied, "Well, the book title said it was a stroller book so I thought I was supposed to be evaluating it with my infant in the stroller."

Every mother expressed nothing but praise in the feedback forms they filled out for us. Everything from the portability, durability, the images, and how their infants responded was the ultimate excitement for these mothers with baby's first stroller book. After reviewing all notes, feedback forms, and videos from the all events we hosted, baby's first stroller book captured the hearts of each of the mothers and the attention of the infants. baby's first stroller book was a total success in this phase of our evaluation process.
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A Sampling Of Our Evaluation Category Ratings

The rating of a product is useless if you do not fully understand and comprehend how the ratings is reached or what the value of the rating represents. This need for clarity encouraged us to have this section titled "A Sampling Of Our Evaluation Category Ratings." To assist you in gaining a greater understanding of the evaluation category ratings we use, a small sampling of the individual category titles & rating scores from the complete product review itself for this product or service are featured here.

The categories which have been selected to be featured in this evaluation report summary for public view, specify some of the primary points of how and why each specific rating score was reached.

The Featured Category Ratings Sampling For This Evaluation Summary Are Listed Below:

COST BENEFIT: Rating Level - [5] an image of 4 gold  stars

Considering the simplicity of the baby's first stroller book, we were faced with a challenging task of taking simplicity in a product and searching for every possible perspective of seeing it. There is no question about it, baby's first stroller book sweeps the floor in regard to cost benefit.

When you consider the incredible wealth of information brought to light so far in this ERS ranging from the images used, the contribution to an infant's development, functionality and price point, baby's first stroller book can easily be recognized for the cost benefit associated with it. baby's first stroller book pulled a perfect score of [5] Stars in this evaluation category for COST BENEFIT.

DURABILITY: Rating Level - [5] an image of 4 gold  stars

DURABILITY was probably one of the most enjoyable evaluation categories to handle with baby's first stroller book. Just imagine if you will, an accordion style visual aid book for infants that is soft, lightweight, and made of flexible white board paper with cornered edges being tossed to and fro' in a commercial dryer, (on a warm setting of course), with sandstones to simulate standard wear?

After repeating the same treatment in the commercial dryer 30 times, the baby's first stroller book showed very minimal signs of damage/wear with visual appearance seeming just as you would expect from a long-term period of use with a group of excited children at Play.   baby's first stroller book came in the gates with a perfect score of [5] Stars in this evaluation category for DURABILITY.

FAMILIARIZATION & RECOGNITION: Rating Level - [5] an image of 4 gold  stars

The evaluation of the baby's first stroller book for FAMILIARIZATION & RECOGNITION was once again a complete sweep. As one of our doctors participating in the evaluation as an independent evaluator expressed, "Familiarization and recognition by need to use memory recall for association with the new objects was immediate for the infants in 'Group A' where the 'baby's first stroller book' was introduced.

With 'Group B', where the 'baby's first stroller book' was not introduced, the infants showed a minimal level of any significant response above the average expected.
" This also enables baby's first stroller book to keep from being boring and redundant. baby's first stroller book comes racing across the finish line with a perfect score of [5] Stars in this category for FAMILIARIZATION & RECOGNITION.

MARKETABILITY: Rating Level - [5] an image of 4 gold  stars

baby's first stroller book possesses all of the required attributes to soar to the highest degree in MARKETABILITY. The baby's first stroller book. If you combine the first experience with baby's first stroller book for the mother and infant, with the impressive analysis results of the leading medical professionals, what else could you possibly imagine but a perfect score in this evaluation category for MARKETABILITY.

baby's first stroller book comes through in this evaluation category with a perfect score of [5] Stars in this category for MARKETABILITY.

SKILL IMPROVEMENT: Rating Level - [5] an image of 5 gold  stars

baby's first stroller book crossed borders perhaps never considered before in the evaluation of an infant visual aid book in both the consumer and education environments. A progressive rate of skill development and improvement for infants is inevitable according to the leading doctors who performed their studies with the baby's first stroller book.

The baby's first stroller book successfully passed this category of evaluation with a perfect score of [5] Stars in this category for SKILL IMPROVEMENT.


VISUAL APPEAL: Rating Level - [4.5] an image of 4.5 gold  stars

VISUAL APPEAL posed an interesting challenge in our evaluation of baby's first stroller book. Our evaluation outline for this category is simple, yet the old phrase "beauty is in the eye of the beholder" came into the evaluation for this category. After extensive deliberation and analysis, it was determined that baby's first stroller book was exceedingly great in the idea of visual appeal as far as the artwork on each page. There was a fractional consideration though, that gave the baby's first stroller book a small ding.

There was no question or doubt that each of the images in the book were highly detailed and carefully designed to fulfill the purpose of the book intended. Using role play thinking from infant to and adult, every facet the baby's first stroller book was considered, as though seeing the product through the eyes of an individual for each age group. baby's first stroller book was lacking though in the actual book cover.

There was an insufficient scoring level established from our review to pull a perfect score for Visual; Appeal. The baby's first stroller book strutted through this evaluation category just a half a point short of a perfect score of with [4.5] Stars in this category for VISUAL APPEAL.


Twitter image to follow The Toy Man.






EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
       
    Overall Rating:   4.5
     
    Seal of Approval:  
     
    Recommends Award:  
       
       
    eco-Recognition™ Seal:  
     
    Award of Excellence:  
     
    eChoice™ Award:  
       
       
    S. T. E. M. Award:   
     
    Mom Approved Award:  
     
    Award of Recognition:™  
       



THE TOY MAN® SEAL OF APPROVAL

"The first and original Seal of Approval®...
designed for product recognition and validation."


Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.





THE TOY MAN® ECO-RECOGNITION SEAL

"An emblem of the highest recognition...
for support of ecological concerns applied in full measure."

The Toy Man® eco-Recognition Seal™, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man® eco-Recognition Seal™ embodies the highest recognition for products and services which provide a significant contribution to ecological concerns by one or more of the following;
- earthFriendly™ / Recycled / Recyclable materials are being used primarily or entirely in the manufacturing of the product.

- Product is or will soon be available exclusively or primarily online.


THE TOY MAN® AWARDS

"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.
 


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