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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020090728-331
Induction Date:   July 28, 2009
Product:   Shains Girly Theme Kit...Say It - Wear It - Mean It
MSRP:   $8.00 USD
Company URL:  http://www.shainsware.com
Rating: 

Shains Girly Theme Kit...Say It - Wear It - Mean It

by:  Rev. James G.W. Fisher | The Toy Man® - Product Evaluation Specialist
     
Evaluation Report Summary (ERS) Date:  07/28/2009

Shains are recycled accessories that encourage and empower people to make their own statements and change them whenever they want! Shains manufactures bracelets, necklaces, pet collars, hair bands, key chains, and much more all designed to work with Shains interchangeable icons and letters.




Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Juvenile - Gifts / Novelty 2009 Consumer 7 years and up Female/Male


Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.


Cost Benefit Durability Ease Of Use Innovation Level Marketing Value Visual Appeal
5 5 5 4 5 4

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.


image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 

 



Safety Guidelines Symbol ImageSafety / Quality Classifications
 
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious
(Not Applicable)



CPSIATÜVEU
Independent Lab Tested  Independent Lab Name 
 Compliant
  (Unconfirmed)
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
  
BPASafeSoluble Heavy MetalsMechanical/Physical
(Not Applicable)
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)
(Not Applicable)



UPC Code / ISBN#Manufacturer SKUAge Grading
 



Manufactured InSafety Hazard/Warnings
ChinaNot for children ages 3 and under - Potential choking hazard.

 

Introducing The Shains Girly Theme Kit

Considering the fact of the Shainware product line being so diverse, a single product was submitted for our evaluation which is one of the most popular, (The Shains Girly Theme Kit). The Shains Girly Theme Kit in a sense encompasses the entire concept of Shainswear while at the same time providing a peak at the versatility of the product line overall.
An image of the Shains Girly Theme Kit, the specific product submitted for our evaluation.In our in-house evaluation of the Shains Girly Theme Kit, it was amazing to see how fascinated many of our staff were with the product! The Shains Girly Theme Kit demonstrated how something which was so simple could immediately capture the attention of so many, including our participating staff.

The creative minds of many of our staff were providing a plethora of information in reference to the product ranging from the design style of the packaging, to the unique and colorful letters which can be used to form words on the strap and how they can so easily be attached and swapped out with other letters to fit the mood of the person wearing it.

One of our independent evaluators summarized the idea of this product so well as she expressed in her report, "What you have here is a product that combines versatility, functionality, eco-conscious materials, and visual appeal that is sure to draw an audience...so simple yet so ingenious!"

The Shains Girly Theme Kit is an outstanding combination of elements brought together in one product which ensures repeat sales. Shains are recycled accessories that encourage and empower people to make their own statements and change them whenever they want!




Taking Eco-Conscious Efforts Seriously

Shainsware, the company, is dedicated to producing eco-friendly products that are useful and empowering. The company donates an unspecified percentage of net profits to environmental organizations and Shains products are made of recycled and recyclable parts with everything Shains produces being certified as lead free.

To put the icing on the cake so to speak, Shains packaging is also recycled and recyclable. Shains manufactures bracelets, necklaces, pet collars, hair bands, key chains, and much more all designed to work with Shains interchangeable icons and letters.
An image of The Toy Man® eco-Recognition™ Seal which is awarded for products which provide a substantial contribution to being eco-conscious, eco-friendly, or both.
2009

At The Toy Man® Product Guide, we are taking "eco-conscious" efforts quite seriously. As a productive sign of this fact we are proud to introduce our latest inductee, "Shainsware", the first recipient of "The Toy Man® eco-Recognition™ Seal".

This seal is bestowed upon products which provide a significant contribution to ecological concerns by one or more of the following;
  • Recycled / Recyclable materials are being used primarily or entirely in the manufacturing of the product.
  • Efforts are being made or already established for the product to be available exclusively or primarily online.
  • A substantial effort is being made or is already available to provide a bio-polymer greenProduct™ option.



Industry Professionals Share Their Views

Obtaining An Independent Perspective...

In this section we will cover "Shains Girly Theme Kit" from the perspectives of qualified individuals in the specific field associated with the product being evaluated. To accomplish that task we have called upon the assistance of two top level industry professionals who know their stuff and have the credentials to prove it.

Our professional and independent evaluators have formed their own opinions from extensive analysis and produced detailed, in-depth reports connected with their study and evaluation of "Shains Girly Theme Kit". The information to follow is comprised of excerpts from those same reports which have been paraphrased so that the information being conveyed by these professionals is more easily read. This approach provides a completely independent perspective in the evaluation of the "Shains Girly Theme Kit".


PLEASE NOTE: The names of our independent evaluators are not disclosed to protect the privacy of these individuals upon their request. Their labors are provided at no charge to assist us in providing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary.


Pediatrician

The Shains Girly Theme Kit is a wonderful idea for a product to say the very least. What you have here is an excellent medium which is quite appealing to a large age group of children and I would venture to say is probably quite successful since its launching into the juvenile accessory market. The strap / bracelet along with the plastic letters is a perfect medium to encourage improved development of a child's critical and motor skills just to start.

Although this is not a very professional manner of expression in my evaluation report, as a mother of two daughters ages 7 and 9, it was just enjoyable to watch my daughters interacting with each other without fighting as they both were creating new words to have on the strap when they were each wearing it on their arms. This shows me that the product has an even greater level of value from its encouragement of social interaction which is so important for tweens and younger children.

Altogether I was pleased with the combination of the price, packaging used, and overall appeal. The only real concern I have with this product is the plastic letters are quite small. This could provide a serious choking hazard for toddlers if parents and older children are not responsible in keeping the product inaccessible to toddlers if applicable. Other than that, this is a product which meets my approval in my evaluation and I would highly recommend a store carrying it.




Clinical Psychologist, PhD.

With the Shains Girly Theme Kit it appeared at first to be just a simple and insignificant product to evaluate, but I know your product guide does not submit products for my evaluation which are 'insignificant' by any means or measure. As a matter of fact, I soon discovered that the product was quite significant in value on many levels and was well worth my time to evaluate. What you have here is a product that combines versatility, functionality, eco-conscious materials, and visual appeal that is sure to draw an audience...so simple yet so ingenious!

In my evaluation of the product I introduced it to children in both a school and general consumer environment for a comparative behavior and response study. In both environments I found that the children were drawn to play with the perforated bracelet strap and letters which they could attach to it to create a variety of words.

A captivating point in the school environment was how that there was strong manifestation of male insecurity and confusion. Even though the males in the group were taking interest to look at the product and pick up some of the plastic letters, they were reluctant to actually put the product to use and become creative in the use of it. The girls on the other hand were as one little girl described, '...all over it'.

With the children in the general consumer environment, which in this case was a local indoor shopping mall, there was no real division of interest between the male and the females. They all were quite active in playing with the product and many of them even asked questions as to where their mothers could buy the product at.

In my findings from this study of the Shains Girly Theme Kit I determined that it was an excellent element to use in a child's creative play time. It encourages socio-interactive behavior amongst the children while contributing substantially to critical skill development and fine motor skills. The response level with the majority of the children participating in the study was well beyond what is expected on multiple levels in a child's developmental skills and results in nothing but positive improvement for a child.

It was thought-provoking to see that the Shains Girly Theme Kit also encourages interaction between mother and daughter, helping to form a stronger bond between the two. In addition, the Shains Girly Theme Kit even captured the attention of adults, (both sexes), to the point they were interacting with the children and themselves with expression of their feelings of enjoyment with the product.

In conclusion of the study I established that this is a product which as I stated earlier is simple, appealing, and has the right price point to ensure plenty of sales for a store. This would be especially true in use on store counters by a register for impulse buying.
"




Consumers Give Their Own Input

The Shains Girly Theme Kit was quite unique from most products we have evaluated as of late in our consumer hands-on evaluations. It was so simple in comparison to the vast array of other products we brought for consumer feedback yet it held its own with the slightest of effort.

It was so amazing to see kids having so much fun in a group situation where the kids were carrying on with discussion and contribution of ideas for words to be created with the plastic letters which come with the kit. Many of us had expected there would be a rift of rivalry in some manner amongst the kids. I am sure you understand, someone being impatient for their opportunity to play with the bracelet strap or other pieces of the kit, yet this never occurred.

One of the primary points which unexpectedly came into the feedback from the parents was how while the kids were busy with the Shains Girly Theme Kit, parent were busy online with our computers, checking out the web site for Shains products. Many of the parents expressed how they found such pleasure in seeing the variety of other products to choose on the Shains web site. If you look at the image at the top left corner of this product evaluation summary, you will see a number of the other Shains products which are currently available and featured on their web site.

In reviewing our videotapes and the consumer feedback forms, the Shains Girly Theme Kit fared quite well and passed this segment of our evaluation with no risk of failure. The Shains Girly Theme Kit meets the standards that consumers are looking for.

A Sampling Of The Evaluation Summary Category Ratings


A small sampling of the individual category titles & rating scores from the complete product review itself for this product are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached.

  • If a product is inducted, a product evaluation summary of the complete review is published for public view.
  • When a score has been assigned to a category rating, it has been through a thorough validation process to ensure accuracy and no inflection of bias.
  • If a product scores an overall category evaluation rating average of [2] Two Stars or lower from the complete review results, it fails the evaluation and is not inducted.
  • Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.

 



The Featured Category Ratings for this Product Evaluation Summary are listed below.




COST BENEFIT: Rating Level - [5]

Shains Girly Theme Kit was a winner hands down as far as cost benefit. Whether buyer or consumer, the more bang for the buck, the higher probability of a sale. The Shains Girly Theme Kit pulled its weight in final evaluation with a price which meets the pocketbook of buyers in today's economical climate. Shains Girly Theme Kit pulled a perfect score in this category.


DURABILITY: Rating Level - [5]

Determining the level of durability of Shains Girly Theme Kit was pretty simple thanks to some help from our plastics engineer evaluator. Shains Girly Theme Kit is a product made with materials designed to last with no health risk from lead to worry about either. The durability level pretty much assures extended use under the strongest wear and tear from actual use with children or adults. The final analysis in our evaluation of Shains Girly Theme Kit in this category was a rating of 5 out of 5.


EASE OF USE: Rating Level - [5]

Ease of use? Shains Girly Theme Kit wrote an entirely new book when it comes to ease of use. Select the letters you desire to use, push them into the appropriate holes on the bracelet strap, and put it on your wrist. The Shains Girly Theme Kit is about as simple as you can get when it comes to ease of use. Shains Girly Theme Kit pulls a perfect score in this category.


INNOVATION: Rating Level - [4]

Innovation is the name of the game these days and scoring just an average score in this category isn't even a blip on the radar! The Shains Girly Theme Kit definitely was more than just average in scoring with such an innovative new product design yet just not enough to pull a perfect score in this category.

Shains Girly Theme Kit is a front runner when it comes to innovation yet at the same time it's not quite innovative enough in design to take to the top. Using recycled and recyclable materials was an ingenious move as well as cost effective, yet Shains Girly Theme Kit fell short of a perfect score in this category by a single digit!


MARKETING VALUE: Rating Level - [5]

Shains Girly Theme Kit is undoubtedly on top of the game when it comes to marketing value. The draws a child or adult's attention at first glance crying out to be purchased! So simple, unique, durable, and functional, Shains Girly Theme Kit can be seen as nothing but the very best in its class in this category. When you combine all of the features and details of this product it is plain to see that it is an easy sell, especially for impulse buyers. Shains Girly Theme Kit pulls a perfect score in this category.


VISUAL APPEAL: Rating Level - [4]

Shains Girly Theme Kit clearly showed it has potential to be up for a perfect score in this category yet just not enough to pull a perfect score. Excellent packaging design as well as a colorful combination within the product itself, Shains Girly Theme Kit is an eye catcher yet just short of what it needs to really scream BUY ME!!! Its strength is more in impulse buyers who don't need a neon sign to capture their attention. Shains Girly Theme Kit falls short of a perfect score in this category by a single digit.






EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
       
    Overall Rating:   5
     
    Seal of Approval:  
     
    Recommends Award:  
       
       
    eco-Recognition™ Seal:  
     
    Award of Excellence:  
     
    eChoice™ Award:  
       
       
    S. T. E. M. Award:   
     
    Mom Approved Award:  
     
    Award of Recognition:™  
       



THE TOY MAN® SEAL OF APPROVAL

"The first and original Seal of Approval®...
designed for product recognition and validation."


Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.





THE TOY MAN® ECO-RECOGNITION SEAL

"An emblem of the highest recognition...
for support of ecological concerns applied in full measure."

The Toy Man® eco-Recognition Seal™, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man® eco-Recognition Seal™ embodies the highest recognition for products and services which provide a significant contribution to ecological concerns by one or more of the following;
- earthFriendly™ / Recycled / Recyclable materials are being used primarily or entirely in the manufacturing of the product.

- Product is or will soon be available exclusively or primarily online.


THE TOY MAN® AWARDS

"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

"The Toy Man® Award of Excellence" is awarded to inductees that have an overall Evaluation Category Rating Average, ECRA™, of [5] Stars. That is the highest level of rating available on a 1-5 scale evaluation model. The ECRA is based upon the overall average from all applicable evaluation categories"
PLEASE NOTE: There are a total of 357 evaluation categories with a minimum of 231 being applicable to any one product or online service in our evaluation process with 6 being featured in the Evaluation Report Summary, ERS.


The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.
 


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