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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020100418-412
Induction Date:   April 18, 2010
Certificate License Status:   Active
Product:   My Cow Moo: Moo York Adventures
MSRP:   $25.00 USD
Company URL:  http://www.mycowmoo.com
Rating: 

My Cow Moo: Moo York Adventures

by:  Rev. James G.W. Fisher | The Toy Man® - Product Evaluation Specialist
     
Evaluation Report Summary (ERS) Date:  04/18/2010

My Cow Moo made its retail launch at Toys R Us Times Square this holiday with the Liberty Cow and a story/activity book called "Moo York Adventures -- A Bovine's Guide to New York City." The book includes NYC factoids and photo moomeries of Moo's NYC adventure.

[ Please refer to A-2-Z Company Index for contact information.]

Participating in our eco-Recognition™ Project to encourage greenBusiness™






Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Books - Word / Picture / Story 2009 Consumer/Education 2 years plus Female/Male


Evaluation Report Summary (ERS) - Index



Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.


Design Quality Durability FunFactor™ HUGzFactor™ Marketing Value Visual Appeal
5 5 3 5 5 4

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.



Critical Evaluation Information

These icons represent important attributes with which this product / service is associated, contributes to, or encourages development of. Select any of the unique icons below to learn more about the specific attribute it represents.
                           





image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 

 



Safety Guidelines Symbol ImageSafety / Quality Classifications
 
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious



CPSIATÜVEU
Independent Lab Tested  Independent Lab Name 

  SGS
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
(Not Applicable)  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)



UPC Code / ISBN#Manufacturer SKUAge Grading
798304067828 06782Not Applicable



Manufactured InSafety Hazard/Warnings
China

 


About Our New Inductee
A quick yet informative glance at what this New Inductee is all about.

For our introduction of "My Cow Moo: Moo York Adventures" we will approach this a bit differently.  The very essence of what makes this product so unique is how it creator, Kimbery Arezzi writes about and refers to Moo as though she were a real life character.  It is that unique essence that she uses in her description of Moo and her products so this first section is mostly verbiage which Ms. Arezzi has shared with our publication which we feel truly has its place to start the introduction.  We hope you enjoy it!

My Cow Moo made its retail launch at Toys R Us Times Square this holiday with the Liberty Cow and a story/activity book called "Moo York Adventures -- A Bovine's Guide to New York City." The book includes NYC factoids and photo moomeries of Moo's NYC adventure.

Moo enjoys social networking and her book is a perfect example of this, she leaves plenty of space for you to scrapbook your own personal moomeries next to her own! This is such a perfect medium to help a child learn the importance of social social interaction and sharing.

Moo is unquestionably a New york girl; from snackage to city sites, Moo takes full advantage of having New York City as her playground. Her book is very special and includes activity pages, coloring pages, stickers and a pull-out passport so you can cowtinue your own Moo York adventure.

Need inspiration for your sightseeing trips? Take your Liberty Cow with you to cowmemorate your visit to New York City. Your Liberty Cow strives to encourage imaginative play and help you find your voice as a silly story teller.

Encouragement of caregiver/child interaction and development of psycho-social skills is one of the highest priorities in a child's development and this is where Moo makes a difference that matters. Through co-creation, you and your child can create your own Moo York Adventure with a little help from Moo.
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Additional Details and Perspectives
More than just a cursory glance with aspects of relative importance.

To add even greater value to her retail line, Moo went the extra mile by also including two free download-able books that are password protected. These e-Books are offered as a simple token of thanks for supporting her line that a family can appreciate.

"Moo Takes a Bite Out of the Big Apple" is all about Moo's favorite snackage and includes easy recipes to try at home; "Moo York Passport Pages" helps you to continue your story at home!


Image of Liberty Cow in a windo with NYC in the back ground of the window.  
Having The Right Elements

Remember, a product must have all of the right elements with scores of 3 or higher in averaged out from all evaluation categories. That is just a mere fragment of the entire plenitude of hurdles a product or service must jump over to pass our evaluation.




The My Cow Moo: Moo York Adventures set exhorts the influence and need of a solid cohesion between a child and their parents or caregiver. The bullet list below gives you an idea of the approach that has been incorporated into the My Cow Moo: Moo York Adventures Set;

Moo believes that:

The Moo York Adventures Book is printed on FSC certified paper and uses Soy Ink. This provides a very strong addition to the marketability of the product while supporting the idea of greenBusiness™

  • Sharing is caring and caring is fun.
  • Food is love.
  • A photo moment creates a lifetime memory not soon to be forgotten
The entire image of Moo alludes the impression of how Moo hopes that your child will be inspired to become a silly story teller too by taking pictures with her/his cow Moo, The Liberty Cow and creating silly stories. Levity is a valuable ingredient in the recipe for positive and productive Play. The very idea of Moo herself and her recognition of the value of liberty carries a sense of silliness, invoking laughter and a sense of feeling good.

It is the sort of narrative development using levity that stirs the imagination in a child and encourages a strong influence on a greater level of skill development and positive self-worth. A child is influenced by My Cow Moo: Moo York Adventures to exercise imaginative play and learn to develop a greater level of their personal expression more freely.

Cognitive, critical, visual, and sensory skills are all principal components in the mix for a child to develop with the greatest levels of intelligence and personal skills to lead a productive and fruitful life. My Cow Moo: Moo York Adventures establishes a comfort zone for learning with a child, just as all of Moo's other retail products to make learning not just fun, but rather an experience of silliness and sarcasm with positive and productive end results.

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Independent Evaluator Reports Icon Independent Evaluator Reports
Extensive independent study and analysis from top-level scholars.
The information to follow is comprised of excerpts from extensively detailed reports pertaining to this product or Online service. These evaluation reports have been prepared by top level scholars from their own extensive independent study and analysis.
* These excerpts have been posted verbatim, paraphrased, or a combination of both, in order to encapsulate the primary details conveyed in each of the evaluation reports in a brief summary form.

Textiles Design Specialist

"The My Cow Moo: Moo York Adventures presented an amusing conceptual design with a well balanced combination of quality, color, and good selection of textile materials used. Many of the plush products I see today are made with a lesser level of quality in regard to the textile materials which inhibits the level of durability and marketability. Such is not the case at all with this Moo character."

"Overall aesthetic appeal is well above the average with the plush samples alone, more of an average response with the books. I state this from the standpoint of myself as a male and adult. I found in my evaluation that there was a higher probability of a female seeing it differently. I must say though that the detail with the eyes and face was done well and are likely to be appealing to retail buyers. I will reserve my personal ratings of the books, my focus is on the plush cow itself ...quite inventive."

"In the evaluation phase of repeated washing and drying, no breakdown of core materials within the product or the outer materials appeared to be present in any manner. I have no lab results on allergy concerns so I cannot provide any details for you in that category. The overall results were quite good in this phase.
"


Behavioral Analyst / Psychologist, (PhD)

"The My Cow Moo: Moo York Adventures plush animal and books provide an opportunity for a child to reach out an identify. Whether the child has or has not lived in or visited New York City, the books and the cow character create a point of focus they can identify with.

For some, there may be recognition and strong stimulation of cognitive skill development. For others, it is more creative skills development from identifying and matching the plush character with the images and storyline within the books. The scrapbook
becomes a trigger for a child to exercise imaginative Play which is vital in creative skill development."

"In my test group of mothers and daughters the blending of the plush character and books encouraged a strong bond and improvement of the psycho-social development for the mother and daughter.  That of course carries over into a stronger level of external social interaction skill development."

"The plush cow character encouraged a substantial difference in the level of response from mother and daughter while holding it.  The texture of the Plush created a sense of security for the children while at the same time triggering further sensory development.  This plush product serves as an excellent conduit for development of sensory and fine motor skill stimulation."


* PLEASE NOTE: At the request of our independent evaluators their names are not disclosed to protect their personal and professional privacy. Their labors are provided at no charge to assist us in providing a well-balanced and accurate evaluation report summary, (ERS). All opinions and or statements from the independent evaluator(s) featured here do not represent the opinion of The Toy Man® Product Guide, any member or division of Epiphany Communications and the International Parenting Institute.



Consumer Hands-on Evaluation
Details about the experience at our consumer hands-on evaluation event.

Nothing is more powerful than hands-on experience by a consumer with a product when it is being evaluated. Based upon that fact we put every single product we evaluate at the mercy of consumers in a hands-on evaluation where anything goes. Shall we see how "My Cow Moo: Moo York Adventures" was seen with consumers?
Moo Cow image  

"My Cow Moo: Moo York Adventures" was quite the item at all of our spontaneous consumer hands-on evaluation sessions at all locations.  The experience at each location was surprisingly quite consistent.



 


It appears that for the adults, women took the interest in the My Cow Moo: Moo York Adventures whereas the men did not. For the women, the primary item was the plush charcter toy.  For the girls, (elementary to tween age groups), their interest was focused on the combination of the plush character and books combination.
Image of Metrolink Los Angeles conductor holding Moo: The Liberty Cow plush animal Image of woman at WTHRA trade show in Long Beach holding Moo: The Liberty Cow plush animal
Image of Metrolink Los Angeles rider holding Moo: The Liberty Cow plush animal

One of the strongest actions which the My Cow Moo: Moo York Adventures encouraged was social interaction.  Every girl or woman was prompt to express their excitement and laughter as they were sharing their experience with other product evaluation participants.

Upon completion of our consumer hands-on events, we worked on compiling the results from our feedback forms and reports made from the viewing of the video tapes of each event. There was a strong favoritism My Cow Moo: Moo York Adventures and another plush product/book combination with the consumers over many of the other products we brought for evaluation.

Once the event was over and we had examined all videos, feedback forms, and our own staff notes, we compiled the results and My Cow Moo: Moo York Adventures passed this evaluation category for Consumer Hands-On Evaluation flawlessly. It was yet another of the elite products that wowed the crowd.
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Evaluation Category Rating Scores and Summary
A sampling of the evaluation category rating scores from the product review itself.
There are a total of 357 evaluation categories in our entire evaluation process.
(Not all categories apply to any one product or service under evaluation.)


DESIGN QUALITY::: Rating Level - [5] an image of 5 gold  stars

The DESIGN QUALITY is tops with My Cow Moo: Moo York Adventures. The books are all printed with FSC-certified paper and soy-ink which is not only eco-conscious, it maintains vibrant color and adds greater value to the quality of design.

In our commercial washing machine tests where "The Liberty Cow" was run through a commercial washer repeatedly with smooth stones to simulate wear and tear, the quality of the product was still maintained. The seams were all still secure with no sign of weakness and no tears of any kind were apparent. The books samples were run through a machine which turns each page at a fast speed over 100 times with no immediately visible signs of wear on the outside of the books.

After reviewing all feedback forms, video tapes, staff notations and category rating sheets, it was clear to see that My Cow Moo: Moo York Adventures achieved a perfect score of [5] stars for DESIGN QUALITY:.




DURABILITY: Rating Level - [5] an image of 4.5 gold  stars

DURABILITY was more of a challenge due to the fact of there being three different types of products and material components which they are made from. With Moo, "The Liberty Cow", it was perfect score without question after all of the wear and tear tests were performed. When it comes to the books itself from the group of items, it pulled its weight in this category, yet due to the materials used to create it, durability is far lesser than for Moo, "The Liberty Cow".

To make this a more fair evaluation, we chose to look at the evaluation for the book factoring in a average child's behavior patterns and determined that the materials used to print the book are of a quality sufficient to extend the life of the book greater than some others would.

After reviewing all feedback forms, video tapes, staff notations and category rating sheets, it was clear to see thatMy Cow Moo: Moo York Adventures achieved a perfect score of [5] stars for DURABILITY.




FUNFACTOR™: Rating Level - [3] an image of 3 gold  stars

My Cow Moo: Moo York Adventures was seen in a different perspective in its evaluation when it comes to FUNFACTOR™. The response level with parents and kids was quite good yet nothing really above the level of average. The focus was more on the content of the books and "how cute" that "The Liberty Cow" was.  The structure of the book combined with Moo - "The Liberty Cow" creates a very nice blend of products which draw a steady response level yet average level of levity being created.


After reviewing all feedback forms, video tapes, staff notations and category rating sheets, it was clear to see thatMy Cow Moo: Moo York Adventures achieved a perfect score of [3] stars for FUNFACTOR™.




HUGFACTOR™: Rating Level - [5/NA] an image of 5 gold  stars/ NA

When it comes to HugFactor™ with the My Cow Moo: Moo York Adventures, this was an entirely new challenge with our latest updated evaluation guidelines. There was no question of every child and mother in our evaluation holding Moo - "The Liberty Cow" close to their hearts.  Literally every woman/girl was prompt to hug Moo - "The Liberty Cow" close. The book was the wrench in the works.

The end result from our evaluation in the category for HUGfactor™ was a split score. My Cow Moo: Moo York Adventures was highly favored as was the book, but how do we rate a HUGfactor™ for a book?

After reviewing all feedback forms, video tapes, staff notations and category rating sheets, My Cow Moo: Moo York Adventures pulled its weight all the way to an almost perfect score of [5/NA] stars for HUGFACTOR™.




MARKETING VALUE™: Rating Level - [5] an image of 5 gold  stars

My Cow Moo: Moo York Adventures took the fast road in this category for MARKETING VALUE™. Based upon our own in-house evaluation as well the consumers in the consumer hands-on evaluation, the My Cow Moo: Moo York Adventures was a screaming success in this category of marketing value. My Cow Moo: Moo York Adventures package demonstrated repeatedly that mothers would buy it on a retail shelf without the slightest hesitation.

After reviewing all feedback forms, video tapes, staff notations and category rating sheets, it was clear to see that My Cow Moo: Moo York Adventures achieved a perfect score of [5] stars for MARKETING VALUE™



VISUAL APPEAL: Rating Level - [4] an image of 4 gold  stars

VISUAL APPEAL was a most interesting category for My Cow Moo: Moo York Adventures. Plenty of attention was drawn by all pieces of the set, yet in the final scoring in our evaluation both the books and Moo - "The Liberty Cow" the end result was an above average score. Although the essence of the product was excellent for the marketing value category, Moo: Moo York Adventures still fell short of a perfect score by a single digit in this category of VISUAL APPEAL. There just wasn't enough WOW! in the visual appeal to take it to a perfect score.

After reviewing all feedback forms, video tapes, staff notations and category rating sheets, it was determined thatThe My Cow Moo: Moo York Adventures achieved a high score of [4] stars for VISUAL APPEAL.



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EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
       
    Overall Rating:   4
     
    Seal of Approval:  
     
    Recommends Award:  
       
       
    eco-Recognition™ Seal:  
     
    Award of Excellence:  
     
    eChoice™ Award:  
       
       
    S. T. E. M. Award:   
     
    Mom Approved Award:  
     
    Award of Recognition:™  
       



THE TOY MAN® SEAL OF APPROVAL

"The first and original Seal of Approval®...
designed for product recognition and validation."


Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.





THE TOY MAN® ECO-RECOGNITION SEAL

"An emblem of the highest recognition...
for support of ecological concerns applied in full measure."

The Toy Man® eco-Recognition Seal™, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man® eco-Recognition Seal™ embodies the highest recognition for products and services which provide a significant contribution to ecological concerns by one or more of the following;
- earthFriendly™ / Recycled / Recyclable materials are being used primarily or entirely in the manufacturing of the product.

- Product is or will soon be available exclusively or primarily online.


THE TOY MAN® AWARDS

"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.
 


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