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The Toy Man® News & Views
Product Reviews / Evaluation Report Summaries (ERS)

Induction Certificate Number:   74020090824-354
Induction Date:   August 24, 2009
Certificate License Status:   Active
Product:   My Cow Moo Cowbination Set
MSRP:   $36.00 USD
Company URL:  http://www.mycowmoo.com
Rating: 

My Cow Moo Cowbination Set

by:  Rev. James G.W. Fisher | The Toy Man® - Product Evaluation Specialist
     
Evaluation Report Summary (ERS) Date:  08/24/2009

Moo is a blue-and-white cow born to a black-and-white pasture in CowTown, USA. Rather than look at that as a deficit, Moo realizes that there must be more to life than eating grass. So she leaves in search of fun, friendship and really good food. Because it is around food that we all come together as a cowmunity!

Participating in our eco-Recognition™ Project to encourage greenBusiness™




Product Type Release Year Primary Usage Target Age / Max. Weight Target Gender
Animals - Stuffed 2009 Consumer/Education 2 years + Female/Male


Evaluation Report Summary (ERS)
Category Rating Scores

Category rating scores are based on scale from 1 to 5. Rating score must be 3 or higher to pass in each evaluation category.


Design Quality Durability FunFactor™ HUGzFactor™ Marketing Value Visual Appeal
5 4 5 4 5 4

Final product / service rating is averaged from the sum total of ALL applicable evaluation category scores. Only scores of "3" or higher are published.

There are a total of 357 evaluation categories which are used in our evaluation process.
(NOTE: Not all categories are applicable to any one product or online service.)

Only 6 of the evaluation category rating scores for this New Inductee's evaluation are featured for public view.


image of factory with ecological leaves symbol. Trade Industry Sales Types

Wholesale Retail Reseller Online 

 



Safety Guidelines Symbol ImageSafety / Quality Classifications
 
CE MarkedUL ApprovedJPMA Certified
(Not Applicable)
ASTM Complianteco-Friendlyeco-Conscious



CPSIATÜVEU
Independent Lab Tested  Independent Lab Name 
  
LeadSafe™ - Surface Coatings/PaintLeadSafe™ - Content / SubstratesPhthalatesSafe
  (Not Applicable)
BPASafeSoluble Heavy MetalsMechanical/Physical
Flammability - Solids/TextilesLabeling of Hazardous Art MaterialsiWatchDog™ Approved
(Complies with ICCS™ Certification Standards)



UPC Code / ISBN#Manufacturer SKUAge Grading
 



Manufactured InSafety Hazard/Warnings
ChinaNone

 

Moolette Is On The Scene!

Wow! What do you say to the idea of a blue-and-white cow born to a black-and-white pasture in CowTown, USA who comes to see if she can pass our evaluation? Well, we just said "Howdy!" and escorted her on in to see what's shes got. I know, enough on the humor here, so let's get some focus here and look at Moolette and her combination set to see what's so great about them.

Moolette is the culmination of a woman who had a vision and chose to make that vision a reality. In the past 9 months I have been observing each step taken to bring Moolette to a reality, Kimberly Arezzi, (the chick with the vision), along with her best bud Moo Cow, were traveling all over schmoozing with loads of people, with Kimberly recording the activities of her moorific sidekick for historical value in scrapbooks and so on.

The My Cow Moo Cowbination Set in reality is what I would venture to say is one of the most aggressive efforts to realize a dream that was brought to fruition that I have seen in many years. "Moolette" is an adorable plush toy version of Kimberly's sidekick character, Moo Cow, and her first book, "Moo Becomes a Cash Cow.", all a part of the My Cow Moo Cowbination Set.

The set provides a most interesting scenarios to consider. Moolette is manufactured in China, but the books are printed in the USA. To add a little twist to this, Kimberly and Moo are very strong in support of running a greenBusiness™. Kim and Moo made sure that the books are all printed with FSC-certified paper and soy-ink! Now that is a serious contribution to greenBusiness™ for sure!



A Productive Reason and Purpose

"Moo Becomes a Cash Cow." was written with a purpose other than just making a buck, as Kimberly and Moo explained, "The book was written to help open the dialog between parents and children regarding money. Due to the recession, money has become one of the most stressful conversations in the home. Moo's book helps open the dialog about want vs. need, saving for a bigger goal, opening a business and being charitable." I must say, now that's a lot to chew on!

A creative mind can be very powerful and the concept of Moo Cow is proof of it. The foundation of what Moo's life is about is as follows;

Moo is a blue-and-white cow born to a black-and-white pasture in CowTown, USA. Rather than look at that as a deficit, Moo realizes that there must be more to life than eating grass. So she leaves in search of fun, friendship and really good food being of the utmost importance. What's her thing about the food? That's simple, as Moo put's expresses, "It's because it is around food that we all come together as a cowmunity!"

Helping Us See The Value, Through The Eyes Of A Child

If a product is going to make it through our evaluation, it has to have all of the right elements combined to show it contributes substantially to long-term use with progressive benefit from its use in learning, play, or both just to start. The My Cow Moo Cowbination Set exhorts the influence and need of good ethical and moral values. The bullet list below gives you an idea of the approach that has been incorporated into the My Cow Moo Cowbination Set;

Moo believes that:

  • Sharing is caring and caring is fun.
  • Food is love.
  • A photo mooment creates a lifetime moomery.
The entire image of Moo alludes the impression of how Moo hopes that your child will be inspired to become a silly story teller too by taking pictures with his cow Moo and creating silly stories. Just the idea of Moo herself carries a sense of silliness, invoking laughter and a sense of feeling good. This sort of narrative development stirs the imagination in a child and can have a strong influence on a greater level of skill development and positive self-worth. A child is influenced by the My Cow Moo Cowbination Set to exercise imaginative play and learn to develop a greater level of their personal expression more freely.

Cognitive, critical, visual, and sensory skills are all principal components in the recipe for a child to develop with the greatest levels of intelligence and personal skills to lead a productive and fruitful life. The My Cow Moo Cowbination Set demonstrated in our evaluation that it establishes a comfort zone for learning with a child to make learning not just fun, but rather an experience of silliness and sarcasm with positive and productive end results.


Independent Evaluator Reports

Obtaining An Independent Perspective...

In this section we will cover "My Cow Moo Cowbination Set" from the perspective of a qualified individual in the specific field associated with the product being evaluated. To accomplish that task we have called upon the assistance of a top level industry professional who knows her stuff and have the credentials to prove it.

Our professional and independent evaluators has formed her own opinion from extensive analysis and produced a detailed, in-depth report connected with her study and evaluation of the My Cow Moo Cowbination Set. The information to follow is comprised of excerpts from the same report which has been paraphrased in order to encapsulate the primary points being conveyed in the report. This approach provides completely independent perspectives in the evaluation of My Cow Moo Cowbination Set.


PLEASE NOTE: The name of our independent evaluator is not disclosed to protect the privacy of this individual upon their request. Her labors are provided at no charge to assist us in providing a well-balanced and qualified product evaluation summary. Their title is provided to clarify for our readers the specific type of specialist from which the information provided has been included in each product evaluation summary.




PRODUCT: My Cow Moo Cowbination Set


Board Certified Behavioral Analyst and Mother


"In my report on the My Cow Moo Cowbination Set, I wanted to make it clear that I am a mother of three sweet little girls and will do my best to keep my report free from influence of that fact; (but no promises).

The My Cow Moo Cowbination Set is making major strides in the market of book and plush animal creations. The young lady who was as you referenced as the 'chick' who pulled this all together, has really been doing her homework. Quite inventive and original in not only design, but in purpose as well, the My Cow Moo Cowbination Set tickles the silly sense in a little girl and even a grown woman.

Cowbining a book and plush creation can be one of the toughest challenges to even imagine taking on but this 'chick' has stepped out and gone against the odds with a delightful and flat out silly success! Just in the short time I have been evaluating this set, the silliness is already rubbing off on me. It shouldn't be of any surprise to me, it's a girl thing."

"If this portion of my report was selected to be included in the summary and you are a male reading this, you need to understand something. It may all seem so useless, but you need to remember that this product was designed for the female gender, not male. It's a thing that only a girl or a woman can understand appreciate, (and a limited few men)."

A Substantial Range of Stimulation

"With the My Cow Moo Cowbination Set there is a substantial causation of response from many of the a child's developmental skills which are of primary importance. Soft plush material, and a variety of shape variances, (ie; body transitioning into the legs), and the various colors, these are a characteristics of Moolett. At the same time you have a strong group of characteristics emanating from the book itself. These same characteristics also serve as a causation to skill development not only the same skills as the plush material but from the imagery of the book itself. The imagery of the book and its narrative are readily seen and contribute a wealth of stimulation to critical skill development for a child."

"This product is so very different than most sets of this type. It almost seems like the 'chick' has jumped into a little girl's body and mind to see things how the little girl sees things, from a simple and 'silly' view with none of the thoughts and experiences that later corrupt the mind and steal the innocence from a child."

"The combination of materials used for the creation of Moolette and the book itself represents an image of good moral values while also providing the appropriate stimulation to skill development a child needs. My final thought and impression is that this is a product which I can approve of and appreciate even at current age level. I would say that this 'chick' has got the means to make this product a popular hit far sooner than others might think."




Consumer Hands-On Evaluation


Nothing is more powerful than hands-on experience by a consumer with a product when it is being evaluated. Based upon that fact we put every single product we evaluate at the mercy of consumers in a hands-on evaluation where anything goes. Shall we see how "My Cow Moo Cowbination Set" was seen with consumers?


The My Cow Moo Cowbination Set may have been silly in the eyes of some people, yet it still managed to be like a freight train coming through as far as presence and popularity are concerned. What am I talking about? The My Cow Moo Cowbination Set was one of many products we included in one of our latest consumer hands-on evaluation events that made its mark and was not soon forgotten.

In actuality, the My Cow Moo Cowbination Set served as a sort of a stand up comic in a way, drawing plenty of people and creating and atmosphere of silly talk and imagination. Little girls and their Mom's alike were sitting together reading the colorful book and holding Moolette close to their hearts.

I guess you could say that the My Cow Moo Cowbination Set seems to give the impression to little girls and their mothers alike, that it's okay to be silly and sarcastic, having fun and using the imagination as they turn each page of the book and hold Moolette in their arms.

As you can see from the picture to the left, the My Cow Moo Cowbination Set is quite cute and visually appealing, stirring the silly sense in little girls and re-awakening the child in a woman that has long since been forgotten.
As a test to evaluate response levels and monitor potential impact on skill improvements with every product we brought, the three plush products, two of the being plush/book sets were all placed in the same area. In comparing our videotapes from both days of the consumer evaluation, we noticed how the children and mothers gravitated and favored the The My Cow Moo Cowbination Set over the remaining two plush products. Both days produced the same behavioral patterns and responses with the little girls and mothers.

It was determined that the My Cow Moo Cowbination Set has a quality about it that girls and their mothers of all ages found something with the set which they could connect and identify with. That was a common statement for many of the mothers who filled out our eval. forms.

Upon completion of our consumer hands-on event, we worked on compiling the results from our feedback forms and reports made from the viewing of the video tapes of the event. There was an unquestionable favoritism with the The My Cow Moo Cowbination Set with the consumers over many of the other products we brought for evaluation.

In our closing of labors we established that the My Cow Moo Cowbination Set was a hit and had a strange nuance which enraptured both children and women alike. From the visual appeal to the design quality, the the My Cow Moo Cowbination Set passed this segment of our evaluation with the highest rating ever.


A Sampling Of Category Ratings


A small sampling of the individual category titles & rating scores from the complete product review itself for this product are featured here. The categories which have been selected to be featured in this product evaluation summary for public view, specify some of the primary points of how and why that specific rating score was reached.

  • If a product is inducted, a product evaluation summary of the complete review is published for public view.
  • When a score has been assigned to a category rating, it has been through a thorough validation process to ensure accuracy and no inflection of bias.
  • If a product scores an overall category evaluation rating average of [2] Two Stars or lower from the complete review results, it fails the evaluation and is not inducted.
  • Information for products which do not pass our evaluation is confidential and is shared only with the company submitting the product.

 



The Featured Category Ratings for this Product Evaluation Summary are listed below.




DESIGN QUALITY: Rating Level - [5]

Design quality was a tough call to make at first but that's why we have our guidelines. Emotions, opinions don't come into play. The design quality is well above average with the My Cow Moo Cowbination Set. The books are all printed with FSC-certified paper and soy-ink which is not only ecoconscious, it maintains vibrant color and adds greater value to the quality of design.

In our commercial washing machine tests where Moolette was run through a commercial washer 25 times with smooth stones to simulate wear and tear, the quality of the product was still maintained. The seams were all still secure with no sign of weakness and no tears of any kind were apparent. The books samples were run through a machine which turns each page at a fast speed over 100 times with no visible signs of wear outside of the book laying flat on the table afterward with next to no curving of the pages

The My Cow Moo Cowbination Set came strutting in with a perfect score of [5] Five Stars in this category for Design Quality.

Participating in our eco-Recognition™ Project to encourage greenBusiness™


DURABILITY: Rating Level - [5/4]  /

Durability was more of a challenge due to the fact of there being two different types of products and material components which they are made from. With Moolette, it was perfect score without question after all of the wear and tear tests were performed. When it comes to the books itself from the kit, it pulled its weight in this category, yet due to the materials used to create it, durability is far lesser than for Moolette.

To make this a more fair evaluation, we chose to look at the evaluation for the book factoring in a average child's behavior patterns and determined that the materials used to print the book are of a quality sufficient to extend the life of the book greater than some others would.

The My Cow Moo Cowbination Set came rolling in this category of Durability with a split score of [5] Five Stars for Moolette, and [4] Four Stars for the book.


FUNFACTOR™: Rating Level - [5]

The My Cow Moo Cowbination Set achieved a new level never sen before with FunFactor™. The response level with parents and kids was literally overwhelming with the level of laughter and silly excitement! The structure of the book combined with Moolette creates a cacaphony of sarcasm and silliness that just can't be beat!

The My Cow Moo Cowbination Set came rolling in this category of Durability with a split score of [5] Five Stars for Moolette, and [5] Five Stars for the book.


HUGFACTOR™: Rating Level - [4/NA]

When it comes to HugFactor™ with the My Cow Moo Cowbination Set, this was an entirely new challenge with our latest updated evaluation guidelines. There was no question of every child and mother in our evaluation was holding Moolette close to their hearts yet there was something missing. The attention to Moolette was quite static and short lived with each time of being held close. The attention of the people was divided between her and the book which comes with the set.

The end result from our evaluation in the category for HUGfactor™ was a split score once again. The My Cow Moo Cowbination Set was highly favored yet came in the gates with an above average score of [4] Four Stars for Moolette in the category of HUGfactor™. There was no actual score for the book due to its not being an object which is generally hugged.


MARKETING VALUE™: Rating Level - [5]

The My Cow Moo Cowbination Set took the fast road in this category. Based upon our own in-house evaluation as well the consumers in the consumer hands-on evaluation, the My Cow Moo Cowbination Set was a screaming demon in this category of marketing value. The My Cow Moo Cowbination Set demonstrated repeatedly that mothers would buy it on a retail shelf without the slightest hesitation. The most interesting part of this is that every one of the mothers stated that they don't know why, but they just would do the purchase.

The My Cow Moo Cowbination Set grabbed the brass ring with a perfect score of [5] Five Stars in this category. of Marketing Value.


VISUAL APPEAL™: Rating Level - [4]

Visual appeal was a most interesting category for the The My Cow Moo Cowbination Set. Plenty of attention was drawn by both pieces of the set, yet in the final scoring in our evaluation both the book and Moolette had an above average score. Although the essence of the product was a given for the marketing value category, the My Cow Moo Cowbination Set still fell short with a score of [4] Four Stars in this category of Marketing Value.






EVALUATION RESULTS - From evaluation for induction into "The Toy Man® News & Reviews"
       
    Overall Rating:   4
     
    Seal of Approval:  
     
    Recommends Award:  
       
       
    eco-Recognition™ Seal:  
     
    Award of Excellence:  
     
    eChoice™ Award:  
       
       
    S. T. E. M. Award:   
     
    Mom Approved Award:  
     
    Award of Recognition:™  
       



THE TOY MAN® SEAL OF APPROVAL

"The first and original Seal of Approval®...
designed for product recognition and validation."


Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide. Since 1971, "The Toy Man® Seal of Approval" has served as an emblem and standard for professional recognition of a product or online service having met the globally recognized evaluation standards of The Toy Man® Product Guide.

This emblem was first established in 1971 by the International Parenting Institute™. It is modeled after the "Good Housekeeping Seal of Approval®", an emblem of recognition for products which meet the globally recognized high standards set forth by the Good Housekeeping Institute®.





THE TOY MAN® ECO-RECOGNITION SEAL

"An emblem of the highest recognition...
for support of ecological concerns applied in full measure."

The Toy Man® eco-Recognition Seal™, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man® eco-Recognition Seal™ embodies the highest recognition for products and services which provide a significant contribution to ecological concerns by one or more of the following;
- earthFriendly™ / Recycled / Recyclable materials are being used primarily or entirely in the manufacturing of the product.

- Product is or will soon be available exclusively or primarily online.


THE TOY MAN® AWARDS

"These are globally recognized awards that are received by a limited few,
yet they provide the well earned recognition well beyond the average that is truly deserved!"

The Toy Man® eChoice™ Award, by Rev. James
G.W. Fisher, (Chief editor and Product Evaluation Specialist of The Toy Man® Product Guide), and staff.  
These products have demonstrated that they possess the potential as well as high probability to be top sellers.
The Toy Man ®An image of the editorsChoice logo Award serves as an emblem of recognition for products & online services that contribute substantially to positive skill growth and/or productivity.

This distinguished award is exclusive as well as unique, with the editor's signature which represents a product being selected as an An image of the editorsChoice logo
PLEASE NOTE: The eChoice™ Award images which were used from 1971-1984, 1984-2007 and 2007-April 2010 have been retrired. Although the versions of the eChoice™ Award have been retired, they still remain valid.
 


Since 1971 The Toy Man® Seal of Approval has served as an emblem of professional recognition for a 
product or service having met the strict evaluation standards of The Toy Man® Product Guide.
The Toy Man® S.T.E.M. Award - Science, Technology, Engineering, and Math (S.T.E.M.), play a vital role with innovative new ideas being transformed into a reality.  The Toy Man® S.T.E.M. Award has been created to give recognition to those that have held their course in completion of graduate studies with an end result of a valuable contribution to society and/or industry needs.


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